Investing in tourism
From time to time I am asked to speak in different parts of the country which gives me a chance to see how beautiful New Zealand is. Tourists spending money in shops, hotels, restaurants and on activities throughout the country means businesses are able to expand and employ more New Zealanders.
The tourism industry employs 6.2 per cent of our workforce, generates $9.6 billion and makes up 15.4 per cent of our export earnings. Tourism directly supports about 120,000 full time jobs in New Zealand. It is a significant source of income for this country so it makes sense to bolster it where we can.
John Key has announced that the Government will invest an extra $158 million in tourism over the next four years to further develop the industry. $24.5 million will go towards boosting traditional markets like Australia, the UK and USA. Another $44.5 million will be invested in attracting visitors from other places such as India, Indonesia and Latin America. These places have growing wealth and are relatively close to New Zealand.